The Detroit Radio Advertising Group

Bill Burton
Bill Burton is President/COO of the Detroit Radio Advertising Group. Burton's primary responsibility is to $ELL RADIO at the decision-making level. He puts on presentations on "WHY RADIO" around the Nation. He's known for his crazy stunts and attention-getting ways. He believes in Radio and sells it at all levels with a passion.

Burton was born and raised in Detroit. He holds a degree in Business and Economics from Michigan State University. He attended law school at the University of Michigan until called to the service in the Army as a military police officer. He began his career in sales at the nation's biggest paper jobber, followed by five years at 3M.

Bill started his path in radio as a salesperson at Eastman Radio -- then the largest independent radio rep firm in the nation, headquartered in New York City. As his career progressed, he went clear to the top as President/Chairman of Eastman. Burton says you can skip all the fancy titles and call him a Professional Product Mover, People Builder and Cheerleader.

Well-respected in the broadcast community, Bill has received numerous industry awards, most recently the 2005 Adcraft Hall of Fame, Radio Ink's Broadcaster of the Year and the coveted Kevin B. Sweeney National Award. He was inducted into the Michigan Broadcast Hall of Fame in 2002.

In 2004, Bill was honored with the Lifetime Achievement Award from Michigan State University's Broad College of Business and the Broadcast Foundation's prestigious Pioneer Award.

Bill is a swimmer and runner, completing the Boston Marathon. He and his wife, Carol, live in Bloomfield Hills, Michigan; he has two daughters, Debbie and Kerrie.

BE FABULOUS.

Bill is well known for his signature line "Be Fabulous. " It is his way of encouraging others to "Be The Best They Can Be." Those who know him will agree his enthusiasm is boundless, his energy extraordinary and his love for Radio is enormous.

Bill accepting his induction to the Michigan Association of Broadcasters Hall of Fame from MAB President Karole L. White
(July 26, 2002)

Did you know?

Bill coined the famous line,
"An automobile is a radio with 4 wheels!"
He speaks coast-to-coast on his passion:
"Don't take NO from a person who can't say YES," - meaning, get to the decision makers!
Bill's road show also includes his exciting presentation, "Why Radio?"
He points out that 91% of drivers are listening along in their automobile - a captive audience for advertisers.
Radio is the frequency medium and frequency is paramount in $elling

Articles Mr. Burton Has Published:

Frequency $ells - You must have frequency to sell
Recency - When and where to send your message
Reaching Working Women - Daytime TV is Radio's opportunity
R-A-D-I-O - Enthusiasm makes the difference
Be Fabulous - Think of the alternatives
Great Radio Takes Place In The Mind - Creativity is the key
How Exciting Are You? - Keep the relationship in the sale