Detroit Radio Advertising Group

:: resources

Detroit: More than Motown! (Adobe PDF)
Looking for a Job in Broadcast $ales?
Reinhard's Revelation on Radio Loyalty
Two Kinds of Radio (Adobe PDF)
5 Points Radio (Adobe PDF)
Radio: Hardwired into Your Brain! (Adobe PDF)
How Exciting Are You? - Keep the Relationship in the Sale
Frequency $ells - You must have frequency to sell
Recency - When and Where to Send Your Message
Reaching Working Women - Daytime TV is Radio's Opportunity
R-A-D-I-O - Enthusiasm Makes the Difference
Be Fabulous - Think of the Alternatives
Great Radio Takes Place In The Mind - Creativity is the Key
Making Waves in Radio

Radio & Advertising Resources

The Adcraft Club of Detroit
is the largest and foremost advertising club in America, with almost 5,000 members. The have weekly meetings from the last week in September to the middle of May. Speakers represent the who's who of marketing/advertising executives in the world. The Adcraft Club has a weekly magazine, which is the most-read advertising periodical in the Motor City. It is ideal for keeping up-to-date on marketing/advertising personnel and also is used extensively for recruiting. It is strongly recommended that you become a member of the Adcraft Club of Detroit. Bob Guerrini is Executive Secretary, email address is bguerrini@adcraft.org, phone number is (313) 872-7850.

See the Adcraft Club of Detroit 2005 Hall of Fame Honorees
Radio Advertising Bureau
is the most formidable media trade organization in America. They are the major resource for Radio information in the nation. Their phone number in Dallas is (800) 232-3131. The president/ceo is Gary Fries, and Mary Bennett is Executive Vice President/National Marketing. Mary's New York number is (212) 681-7204 and in Detroit is (248) 358-9613.
Radio Ink Magazine
is the most-read Radio magazine by general managers and sales managers in the Radio industry. They do an excellent job of keeping you informed and up to date. Eric Rhoads is publisher and Ed Ryan is editor. Phone number is (561) 655-8778.
Radio & Records
is the most-read Radio magazine by program directors. It also does an excellent job in marketing and sales. Erica Farber is Senior Vice President. Her phone number is (310) 553-4330