:: why radio?

Our Top-Ten Reasons to use radio in Detroit:

10. WE'RE THE AUTOMOTIVE CAPITOL OF THE WORLD... Home of the first, second and eighth biggest industrial corporations in America.

9. The City of Detroit is filled with new development, including two major sports venues, Comerica Park & Ford Field, a Hard Rock Cafe Restaurant, 3 brand-new casinos, and The Detroit Opera House... at an estimated face-lift cost of over two billion dollars!

8. The Detroit region is the No. 1 Trade City in the United States for the third consecutive year. According to World Trade Magazine, Detroit ranks first among U.S. Metro areas in exporting for the second consecutive year.

7. Detroit is the sixth fastest growing market in the nation according to The Society of Industrial and Office Realtors.

6. Detroit is leading the charge in learning how people of different ethnic backgrounds can live harmoniously together. Example: Detroit area has the largest Polish and Arab population outside of Poland and the Middle East.

5. Detroit is the No. 2 largest city in the United States for small business. (Entrepreneur Magazine)

4. Detroit area is a culture capitol. World renowned Cranbrook Institute, The Henry Ford, the Motown Museum, a world-class symphony, & the International Jazz Festival.

3. Detroit's a great sports area --- Red Wings, Lions, Tigers, Pistons, Grand Prix with Indy Car Racing, Hydroplane Racing on the Detroit River, World Cup Soccer championships.

2. Detroit's surrounding suburbs are some of the most prosperous in the nation. Oakland County surpassed Marin County (outside San Francisco) as the most affluent county in America. Per capita income is 46% higher than the nation's average. Oakland County alone has 200 of Fortune 500 companies.

1. Detroit is a great place to live and a F-A-B-U-L-0-U-S prosperous market.

Radio is the NOW medium-it's today-and it's the future.
Because of mobile America RADIO is more vital and significant today than ever before.
RADIO is the mobile medium.
By every yardstick RADIO is growing in popularity, in audience size, and in sheer impact on today's consumer.
RADIO is everywhere and reaches virtually everyone. For the advertiser as well as the listener, RADIO works around the clock and throughout the year.
In this information age, RADIO'S position as a first source of news is unmatched.
RADIO is a distinctively user friendly medium which gives advertisers the speed, flexibility, and immediacy needed to compete and excel in today's cluttered marketplace.

BASIC FACTS ABOUT RADIO

541,100,000 RADIOS in use.
5.6 RADIOS per household.
RADIO is standard equipment in America's great love, the automobile.
169,200,000 car and truck RADIOS.

An automobile is a RADIO on four wheels.

RADIO BEATS THE COMPETITION

More time is spent with RADIO than any other medium, 6:OOAM - 6:OOPM.

Examples:	RADIO	TELEVISION	NEWSPAPER	MAGAZINE
Adults 18+ with $50,000 or more household income.	53%	29%	12%	6%
Full-time working women	63%	21%	10%	6%

THE LIGHT TV VIEWERS ARE THE HEAVY RADIO LISTENERS

RADIO is Strong Where Television is Weak.

	RADIO	TELEVISION	NEWSPAPER	MAGAZINE
	65%	19%	11%	5%

PEOPLE WHO BUY SPENT MORE TIME WITH RADIO

SHARE OF TIME: Radio leads all other media in key product users during prime shopping hours (6AM-6PM).

	RADIO	TELEVISION	NEWSPAPER	MAGAZINE
New Car Buyers	49%	36%	10%	5%
Heavy Grocery Buyers	47%	38%	10%	5%

IN CONCLUSION, WHY RADI0?

RADIO is the frequency $elling medium.
RADIO is a sound solution to a changing marketplace.
RADIO is a sound solution as media continues to fragment with increasing cost.
RADIO is a sound solution to effectively target your message to your specific consumer.