280 million: The number of 6+ listeners who tune to Radio each month according to Nielsen’s Q4 2015 Total Audience Report (281,259,000).
The percent of A18+ who tune to Radio each month according to Nielsen’s Q1 2016 Total Audience Report.
65%-70%
The percent of A18+ who tune to radio daily. This is a critical stat for any advertiser promoting any time-sensitive, call-to-action event such as a weekend sale, etc. (Nielsen Tapscan data).
2 hours
The number of hours 18+ adults spend with Radio daily according to Nielsen’s Q2 Total Audience Report (1:52).
AM/FM programming’s share of all A18+ audio listening according to USA TouchPoints 2016.1 data (63%).
AM/FM programming’s share of total A18-34 audio listening according to USA TouchPoints 2016.1 data (54%).
The percent of the Pandora, Slacker, Spotify, iHeart, Apple Music listener’s audio entertainment that AM/FM programming comprises according to USA TouchPoints 2016.1 data (46%).