Outdoor advertising attracts attention. You can’t help but notice large, colorful billboards emblazoned with simple, striking images.
But the effectiveness of outdoor is extremely limited. Only the briefest of messages can be communicated in the few seconds it takes a consumer, preoccupied with getting from one location to another quickly and safely, to pass a billboard.
Outdoor advertising supported by Radio adds a whole new dimension to your simple message. Radio is an informative medium; Outdoor serves as a reminder. Once consumers find out all about you through Radio, they’ll think about you all over again when they see your name on a billboard. Radio plus outdoor makes a lasting impression!