You like television because it allows you to be highly creative! In a single exposure you can dazzle a large, mass audience. Television alone makes a powerful impact on two senses at once.
But television, alone, doesn’t reach your entire market. VCRs and remote controls lend themselves to “commercial zapping.” Well over one-third of adult TV viewers spend a daily average of just one hour and seven minutes in the company of a television set. And television, with all its potential for persuasion, is not a “take it with you” medium. If your audience is not home sitting in front of it, chances are they’re not watching it.
Television used in conjunction with Radio, is a media mix made in heaven! Television’s exciting visuals replay themselves in your mind’s eye every time you hear the audio version of the commercial on Radio. Your customers will tell you they saw you on television when, in fact, they just heard your spot on Radio. Imagine that!