Radio & Advertising Resources
The Adcraft Club of Detroit
is the largest and foremost advertising club in America, with almost 5,000 members. The have weekly meetings from the last week in September to the middle of May. Speakers represent the who’s who of marketing/advertising executives in the world. The Adcraft Club has a weekly magazine, which is the most-read advertising periodical in the Motor City. It is ideal for keeping up-to-date on marketing/advertising personnel and also is used extensively for recruiting. It is strongly recommended that you become a member of the Adcraft Club of Detroit. Michelle Rossow is Executive Secretary, email address is firstname.lastname@example.org, phone number is (313) 872-7850.
Radio Advertising Bureau
is the most formidable media trade organization in America. They are the major resource for Radio information in the nation. Their phone number in Dallas is (800) 232-3131. The President/CEO is Erica Farber, and Van Allen is Executive Vice President/CFO. Van’s New York number is (212) 681-7206.
- Radio Ink Magazine
is the most-read Radio magazine by general managers and sales managers in the Radio industry. They do an excellent job of keeping you informed and up to date. Eric Rhoads is CEO, Deborah Parenti is Publisher, and Ed Ryan is Editor. Phone number is (561) 655-8778.
Michigan Association of Broadcasters (MAB)
has a website containing information about building your business in Michigan. Karole White is the President/CEO of the Michigan Association of Broadcasters. The phone number for the MAB is: (800) 968-7622 (Toll Free) or (517) 484-7444.
Addressing “Fake News” and How it effects Radio
Lately there’s been a lot written about “fake news” on the Internet with Facebook mounting an aggressive effort to address it. Similarly, there’s a lot of “fake news” and erroneous perceptions surrounding AM/FM that we must also address. We need to look no further than the Q3 2016 Cumulus/Westwood One/Edison Share of Ear study to confirm some of these misperceptions. The study found that advertiser’s believed that Spotify and Pandora’s share of audio listening was close to matching AM/FM’s. Obviously not true and perceptions eventually leads to revenue.
Setting the record straight is something that each us needs to do with all of our clients and mastery of the following metrics can be helpful when highlighting radio’s relevance with current and prospective clients. In 2017 we need to tell our story more effectively than ever to compete against the ever-expanding menu of media options available to advertisers. These stats can help us reframe the AM/FM narrative.