Lately there’s been a lot written about “fake news” on the Internet with Facebook mounting an aggressive effort to address it. Similarly, there’s a lot of “fake news” and erroneous perceptions surrounding AM/FM that we must also address. We need to look no further than the Q3 2016 Cumulus/Westwood One/Edison Share of Ear study to confirm some of these misperceptions. The study found that advertiser’s believed that Spotify and Pandora’s share of audio listening was close to matching AM/FM’s. Obviously not true and perceptions eventually leads to revenue.
Setting the record straight is something that each us needs to do with all of our clients and mastery of the following metrics can be helpful when highlighting radio’s relevance with current and prospective clients. In 2017 we need to tell our story more effectively than ever to compete against the ever-expanding menu of media options available to advertisers. These stats can help us reframe the AM/FM narrative.