Detroit radio legend Bill Burton passed away on Saturday, December 20, 2014 leaving the entire radio industry reeling at his loss.
Burton, who was 85, was a huge advocate for radio and, at his passing, was president and COO of Detroit Radio Advertising Group. Famous for his catchphrase “Be Fabulous!,” he was known as a huge cheerleader for radio, frequently traveling the country promoting the industry and helping to keep it vibrant.
Radio’s biggest cheerleader once estimated that during his 30-year-plus career he had contributed about $300 million in radio sales. This scholarship was created to honor Bill Burton and his lifetime of dedication to the broadcasting industry.