Direct Mail literally reaches consumers where they live. It’s no small feat to get your advertising message into every household in your target market, and direct mail has that potential.
But direct mail is easy to ignore. Your message – as creative and compelling as it may be – can go directly from the mailbox to the trash bin without a second thought. Unopened advertising is as ineffective as no advertising; and a lot more costly.
Direct Mail heralded by Radio gets your message into both the hands and minds of your target market. Research indicates unsolicited direct mail is often considered junk mail. But when the consumer is initially introduced to your company via Radio, that direct mail piece that could have gone, unnoticed, into the local land fill, now becomes worth reading. And that’s the stuff that sales are made of.