Radio is America’s #1 reach medium. Look here for the reasons to use radio’s unique marketing power to build your brand in Detroit.
541,100,000 RADIOS in use.
5.6 RADIOS per household.
RADIO is standard equipment in America’s great love, the automobile.
169,200,000 car and truck RADIOS.
More time is spent with RADIO than any other medium, 6:OOAM – 6:OOPM.
2. THE LIGHT TV VIEWERS ARE THE HEAVY RADIO LISTENERS
RADIO is Strong Where Television is Weak.
3. PEOPLE WHO BUY SPENT MORE TIME WITH RADIO
SHARE OF TIME: Radio leads all other media in key product users during prime shopping hours (6AM-6PM).
RADIO is the frequency $elling medium.
RADIO is a sound solution to a changing marketplace.
RADIO is a sound solution as media continues to fragment with increasing cost.
RADIO is a sound solution to effectively target your message to your specific consumer.
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