Newspapers are reference materials, and its “permanence” is important to many advertisers. The fact is people do read newspapers.
But, another fact is that the number of people who read the newspaper is on the decline. So is the amount of time busy consumers spend with the paper on a daily basis. Newspaper advertising gives you one chance to grab the consumers’ attention and influence the buying decisions they may make that day. Your message is gone with the turn of the page. And so is your chance to make a sale.
Newspaper teamed up with Radio, however, is a whole different ball game! Radio calls attention and adds power to your print ads. When customers read about what they’ve heard, and hear about what they’ve read, they become more responsive to your message. When you put newspaper and Radio to work for you, you’ve created a win-win situation.