How Exciting Are You? Keep the Relationship in the Sale
What things are you doing to be different? In a day and age in which the bulk of your communications may be by computer and fax, do your customers really know you? Out of sight, [...]
December 2017
Great Radio Takes Place In The Mind – Creativity Is The Key
Creativity is the magic word for success in Radio. A national advertiser (any advertiser) can spend a substantial sum of money on a Radio campaign - but if the creativity is lacking, the advertiser has [...]
Be Fabulous… Think of the Alternatives
Being fabulous is an attitude. It has become a way of life with me. I sign the majority of my letters "Be Fabulous," which has become my trademark. "Be Fabulous," is my way of pumping [...]
Enthusiasm Does Make The Difference
Our country, our economy and our Fabulous R-A-D-I-O industry all need an extra shot of ENTHUSIASM! All those clichés are true - like... "NOTHING HAPPENS WITHOUT ENTHUSIASM." It's time for R-A-D-I-O people to get ENTHUSIASTIC [...]
Working Women – Radio’s Biggest Opportunity
Working women are a powerful and influential source in our economy, Working women spend 63 percent of their media time with Radio. Check around your own workplace to see how real this number is, Women [...]
RECENCY – When and where to send your message
Radio reaches the busy people on the move, who are generally the best prospects for everything. Recency has become the buzz word of big agencies all over America, and it's on the lips of marketing [...]
F-R-E-Q-U-E-N-C-Y $-E-L-L-S – You Must Have Frequency To Sell
Radio is the F-R-E-Q-U-E-N-C-Y medium, and frequency is imperative in selling anything. Professional salespeople learn very early that they have to go back, back and back again many times to make the sale. When I [...]